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Social Media’s Predictions for IFTA 2014

April 3, 2014 Uncategorized 0 Written by James O'Connor

During awards season, everyone has an opinion on who the winners should be and now, more than ever, people are using social media, not just to share their opinions but to campaign for their favourites. At the box office or in the battle for ratings the public have the power, but when it comes to awards, nominees with the greatest public support don’t always come out on top – who could forget #poorleo at this year’s Oscars?

As the official media monitoring partner to the 2014 Irish Film & Television Awards, we decided to take a look at the coverage on social media and identify the favourites in advance of the awards ceremony which takes place this Saturday, 5th April. Will the nominees who have won the greatest share of voice on social media win out on the night too ?

IFTA Awards

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