Media monitoring is more than just clip counts. It can be a crucial consideration for any business-building strategy – no matter what size, shape or industry.
Don’t be afraid! Media monitoring & analysis doesn’t have to be scary. By having a clear understanding of how it supports your business, you now have more opportunities than ever to make the transition to a strategic approach.
For now, let’s roll through the 10 tips PR pros need to know in order to succeed in combining new and traditional media for monitoring & analysis.