Acquisitions have become part of the culture in the social media industry, especially for the two most prominent players, Twitter and Facebook. This culture is hardly surprising, given the rapidly evolving nature of the social media industry, as it can be the quickest way to gain expertise, patents and knowledge in newly developed areas.
However, with the volume and frequency of acquisitions being made by Facebook and Twitter, if we look closely, we can see trends emerge. Not only can these trends help us predict the “next big thing” in social media, but they can give us clues to the direction that each company is taking. Based on these past acquisitions, what does the future have in store for Facebook and Twitter?