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Are you sticking to your PR plan?

February 12, 2015 Public relation 0 Written by James O'Connor



In February, developing your PR plan may be in your rearview mirror: at the start of the year, we’re often excited to make new plans with a strong motivation to stick to them. So, you probably sat down with your sales and marketing colleagues and put together a terrific integrated PR plan…..

Or you may have been meaning to write a plan but haven’t still found the time…

Or you’ve started writing but are still putting the final touches to it…

Or, after hours of work finalising a plan….at this early stage in the year you’ve found that the goalposts have moved and changes need to be made.

Planning ahead can seem time consuming but in the long run you’ll reap the rewards.  The good news is it’s never too late to start

If the plan doesn’t work change the plan… but never the goal

Starting (or re-starting) a PR plan can seem like you have a mountain to climb.  So first, don’t write a book: a concise road map will do the job. There is no question that a PR plan is useless unless you can look at it and update it regularly. Keep it flexible.

The media landscape is shifting, the PR industry is moving very fast, and above all PR is not a rigid discipline. Revise your plan frequently, allow for innovation and creativity and also encourage rapid and flexible response to change. In short, it will help you assuring your long-term credibility and avoid seeing your efforts end in a flow of disconnected and random campaigns.

Prioritise, clean up… and don’t forget to have fun!

The world of PR is moving faster and faster, and a part of the job is unpredictable. That’s why, beyond plans, organisation is the springboard to success! Get started on tasks early and think of the time you could save if you just take a half-hour at the end of each day to clean up your computer desktop and your inbox. Get rid of the pile of paperwork on your desk, think of new storage equipment and solutions, make a to-do list.  All of this will reduce stress and lead to a more relaxed workplace.

So get organised and start planning! Why not start with your desktop? If your desktop is a little disorganised or even pretty chaotic, download our wallpaper now to organise your PR year!




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