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6 Social Media Trends in China

October 28, 2015 Social Media 0 Written by admin


The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Our colleagues at Kantar Media CIC have been listening to the Chinese social media landscape for ten years. Here are the six changes and key developements for 2015 WeChat continues to dominate, while its role and influence evolves For …


Creating contagious content

September 17, 2015 0

Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

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Social media engagement

Are your Numbers Lying? The Truth behind Social Engagement

September 14, 2015 0

Don’t get fooled when social media tools promise insights on a plate. They may be blinding you with their shiny good looks while delivering engagement numbers that just don’t add up. We know how easy it is to confuse a ‘like’ or a ‘share’ with meaningful content engagement or capturing a new fan. However, looking …

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5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or successfully deal with a brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Catastrophe? Is mass crisis communication still important, as it is instantly decrypted by social networks, media and the public? Welcome to the new era of Crisis Public …

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Preview Social Media Presence (1)

Social Media Presence: what is your profile?

July 8, 2015 0

Do people like to talk about your company on social media or are they indifferent? Is your brand likeable or at least worth talking about? Let’s play a quick game: choose the category that best describes your current presence on social media in this one-minute video and identify the main goal you should keep in …

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The future of social Media [GIFOGRAPHIC]

May 31, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

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Social Media: The consolidation era

May 22, 2015 0

It is difficult to discuss digital strategy without mentioning the issue of social fragmentation, a challenge which all communication and marketing professionals are faced with. Nevertheless, the time of consolidation seems to be here.

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The Earned Media Winners From Super Bowl XLIX

February 4, 2015 0

The advertisements airing in the Super Bowl generate plenty of discussion, whether favourable or critical, and these conversations can provide marketers with extra value for their pricey investment.   Online news coverage and discussions about brands are part of what is referred to as Earned Media. Kantar Media has used its proprietary Fisheye service to …

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PR Trends


February 6, 2014 0

Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism. But, in the eyes of the public and the minds of our clients, advertising and marketing is still where the innovation happens. Let’s make 2014 the year when all this changes. This White Paper introduces …

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