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MEDIA MONITORING: THE 5 NEW MISSIONS OF COMMUNICATIONS PROS

November 27, 2015 Media monitoring and analysis 2 Written by mtournery

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In today’s intensely competitive global market, in which business transformations and communication strategies are closely linked, communications professionals are taking greater responsibility for their organisation’s brand and reputation. In a 24/7 media environment, protecting reputation is now clearly a top priority for companies, meaning communications professionals must dedicate part of their role to monitoring their reputation online. Brand building has also become increasingly relevant as corporate …