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Creating contagious content

September 17, 2015 Digital Marketing 0 Written by admin

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Faster is better on the internet. We call this the “quick action web”, meaning the more quickly and easily you can share information, the more rapidly your content will catch fire and spread. Watch our video that will provide a few simple and effective methods to leverage highspeed sharing… And if you want to dive in deeper, you can download …

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The Science of Successful Content

April 1, 2015 0

While the area of content marketing has long been seen as territory for the creative type, it’s actually much more scientific.  The success or failure of a piece of content fundamentally comes down to chemistry…and whether or not it inspires a positive reaction from your audience.  As a busy PR, marketing or communications professional, if you’re …

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Social Media Trends 2015

Social Media in 2015: Focus on Trends

January 20, 2015 0

Keeping up with the pace of change in social media is undoubtedly one of the industry’s greatest challenges!  By the time we’ve mastered one trend, another emerges and the learning process begins again.  As we move into 2015, we asked our social media experts to predict the key developments for the year.  Check out their …

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social media breakup

TIME FOR A SOCIAL MEDIA BREAKUP?

January 7, 2015 0

  Nowadays it happens fairly regularly – you research a company online and discover a multitude of social media accounts across all different sites.  Impressed by their online presence you click into their pages only to discover that most of them haven’t been updated in months, or even years.  It can be a disappointing and …

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Ephemeral messaging

EPHEMERAL BY NAME, EPHEMERAL BY NATURE?

December 23, 2014 0

  There’s no denying that 2014 was the year of ephemeral messaging.  Snapchat, probably the best known platform of its kind, reached 100 million monthly active users with 700 million snaps being sent every day.  These statistics are even more impressive when you consider that, a little over three years ago, Snapchat didn’t even exist!  …

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