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Blog > Media monitoring and analysis

Mindset Shifts for Media Monitoring

January 26, 2016 Media monitoring and analysis 0 Written by James O'Connor

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Both the media landscape and media monitoring have changed significantly in recent years. There is now more information available than ever for companies to monitor, so today’s media monitoring is much, much more than just clip counts… Media monitoring data can also be applied in different ways: for example, to identify the potential scope of …

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MEDIA MONITORING: THE 5 NEW MISSIONS OF COMMUNICATIONS PROS

November 27, 2015 2

In today’s intensely competitive global market, in which business transformations and communication strategies are closely linked, communications professionals are taking greater responsibility for their organisation’s brand and reputation. In a 24/7 media environment, protecting reputation is now clearly a top priority for companies, meaning communications professionals must dedicate part of their role to monitoring their reputation online. Brand building has also become increasingly relevant as corporate …

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Kantar Media Christmas Event

November 23, 2015 0

Air time at board level? – Communications is always on the agenda when KPIs link to business objectives Gaining board level airtime can be a challenge in any organisation. With 2016 strategies being finalised, Kantar Media would like to invite you to our annual Christmas event. Join us for some mulled wine and mince pies as …

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THE NEW AGE OF SOCIAL MEDIA COMMAND CENTRE

October 28, 2015 0

For years, brands have been using social media, PR and other marketing disciplines in isolated silos. Nowadays, buyer’s and stakeholder’s journeys are powered by so many sources, devices and mediums that it’s become difficult to really engage with them in this way. But there’s good news. Social media is becoming more and more integrated to …

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A look at the past, present and future of social media monitoring

June 23, 2015 0

Just consider how the meaning of ‘monitoring social media’ has evolved from an optional to a critical aspect for many businesses. The approaches to social monitoring have changed, and businesses must adapt. Key social, cultural and technological shifts have impacted the media sector. Are you keeping up with the changes? In the past, social media was considered as …

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Social media monitoring & analysis : a step-by-step guide

May 29, 2015 1

Over the past few years, social media has experienced continued growth and as a result has become one of, if not the main channel for brands to be heard. With so many platforms available for brands to choose from, from Facebook and Twitter to a multitude of new niche social platforms, the business potential within social media has become obvious …

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FREE MEDIA MONITORING: A MYTH?

December 11, 2014 0

Can a company stay on top of their media reputation for free? In this white paper, Kantar Media examine the components of an effective media monitoring service: a decision-making tool for institutions, PR agencies and brands.

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Copyright 2015 : Changing the rules for new times?

December 2, 2014 0

As the European Commission announced plans to rewrite the 2011 directive on copyright, market participants (publishers, internet giants, intermediaries, authors …) met in Brussels on 20th November 2014 to discuss this controversial subject. Kantar Media participated in the event, organised by the European Voice newspaper, under the title: “Copyright 2015: changing the rules for new …

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USING MEDIA MONITORING AND ANALYSIS IN EVERY DEPARTMENT

November 27, 2014 0

Both the media landscape and media monitoring have changed significantly in recent years. As the foundation of a business’ reputation, and the first point of contact for many potential customers, traditionally the use of media monitoring information would have been exclusively associated with the PR department. Now multiple departments are using media channels as instruments …

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10 insights to understand today’s media monitoring & analysis challenges

September 29, 2014 1

Media monitoring is more than just clip counts. It can be a crucial consideration for any business-building strategy – no matter what size, shape or industry. Don’t be afraid! Media monitoring & analysis doesn’t have to be scary. By having a clear understanding of how it supports your business, you now have more opportunities than …

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