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January 28, 2016 Public relation 0 Written by James O'Connor


The time of resolutions and goal-settings is upon us! To help you see the whole picture, we have gathered some PR tips that should keep you going through January and beyond! Let us know what you think. We’re all going to have some fun in 2016! 1. I’LL CREATE SCALING HIGH QUALITY CONTENT With the epidemic …


5 new rules of PR Crisis Management

August 28, 2015 0

How to avoid or successfully deal with a brand crisis in the age of information overload and digitalisation? How to use social media to deal with a PR Catastrophe? Is mass crisis communication still important, as it is instantly decrypted by social networks, media and the public? Welcome to the new era of Crisis Public …

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Social Media at Events

Top Tips for Using Social Media at Events

February 16, 2015 0

Not so long ago, in a land not so far away, all events would start with a familiar phrase…“And before we begin, please switch off all mobile phones”.  Speakers could judge their success and the resonance of their message through body language, eye contact and the number of hands raised at the end of the …

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Are you sticking to your PR plan?

February 12, 2015 0

  In February, developing your PR plan may be in your rearview mirror: at the start of the year, we’re often excited to make new plans with a strong motivation to stick to them. So, you probably sat down with your sales and marketing colleagues and put together a terrific integrated PR plan….. Or you may have been meaning to write …

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November 25, 2014 1

What gets measured gets managed Reporting can be one of the most challenging parts of a PR professional’s job, but it’s also one of the most critical.  It creates the opportunity to review what worked, what didn’t, where you can improve… not to mention the opportunity to look good in front of your boss! In a world of …

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How to be a media relations champion

July 29, 2014 0

PR pros know that building relationships and establishing connections with media outlets and journalists has always been a challenging task. However, the advent of new media, the blogosphere and social media make it even more complex. For example, it is a well-known fact that print reporters increasingly rely on social platforms to research or connect …

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6 ideas for press releases that work

June 27, 2014 0

Are you aware that journalists receive hundreds of press releases each day… and almost none are opened? In some cases, journalists are tricky and use another email address to filter junk and unsolicited news, but the truth is that often the content is not targeted and seems like “spam”. We have all already heard or …

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Public relations measurement: 5 key facts PR pros should know

May 30, 2014 0

It’s a given – in our data-driven age it’s a challenge to show the real business value of public relations. While some are still relying on controversial metrics, like Advertising Value Equivalency (AVE), others rely solely on metric counts: likes, tweets or followers, without measuring true engagement and outcomes (like social shares, website conversions or …

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March 24, 2014 0

With the rise and rise of social media and the increasingly diverse number of platforms available for users to publish their thoughts and opinions, the concept of a “word of mouth” recommendation has evolved to “word to many”.  The reach of a happy, or more worryingly unhappy, customer has increased from telling one or two …

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PR Trends


February 6, 2014 0

Public Relations pioneers have started to embrace new technologies, new channels, and new disciplines like content marketing and brand journalism. But, in the eyes of the public and the minds of our clients, advertising and marketing is still where the innovation happens. Let’s make 2014 the year when all this changes. This White Paper introduces …

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