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Are your Numbers Lying? The Truth behind Social Engagement

September 14, 2015 Uncategorized 0 Written by admin

Social media engagement

Don’t get fooled when social media tools promise insights on a plate. They may be blinding you with their shiny good looks while delivering engagement numbers that just don’t add up. We know how easy it is to confuse a ‘like’ or a ‘share’ with meaningful content engagement or capturing a new fan. However, looking …


The future of social Media [GIFOGRAPHIC]

May 31, 2015 0

As we mentioned in our post « Social Media in the era of consolidation », it is likely that the future of social networks will be two-tiered. Shaped on one hand by a small group of social leaders, including Facebook and Twitter, and another group, the challengers, which will propose concepts for all tastes and interests. Since a …

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Youtube Vs Facebook

April 23, 2015 0

Online video is on the rise – it’s estimated that by 2017 video will account for 69% of all online traffic.  Most importantly, original video content provides great returns – 71% of marketers who created video said that it outperformed other content in terms of conversion. Video has never been easier to create – a …

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Digital Media Awards 2015 – Best Dressed

February 23, 2015 0

We were delighted to attend the annual Digital Media Awards on Friday 20th February to sponsor, not only the Best Use of Social Media category but also competitions for the Best Dressed Lady and Best Bowtie.  Our judges had the tough job of picking a winner among the fabulous fashions on the night!  Melanie Murphy, …

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The Earned Media Winners From Super Bowl XLIX

February 4, 2015 0

The advertisements airing in the Super Bowl generate plenty of discussion, whether favourable or critical, and these conversations can provide marketers with extra value for their pricey investment.   Online news coverage and discussions about brands are part of what is referred to as Earned Media. Kantar Media has used its proprietary Fisheye service to …

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Snackable content the secret sauce

Quick and easy recipe for snackable content

September 8, 2014 0

Bite-sized pieces! Any content chef worth his or her salt knows that no one has time for three course meals any more – they want to snack and go! A study by the International News Media Association has shown that the average adult attention span is 2.8 seconds – about enough time to read a …

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A Night to Remember – IFTAs 2014

April 10, 2014 0

One of the benefits of being a media partner to the Irish Film & Television Academy is having the opportunity to attend the star-studded awards ceremony and this year I was the lucky member of the Kantar Media team who got to attend. From drinking champagne with Colm Meaney to dancing with Michael Fassbender, it …

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Social Media’s Predictions for IFTA 2014

April 3, 2014 0

During awards season, everyone has an opinion on who the winners should be and now, more than ever, people are using social media, not just to share their opinions but to campaign for their favourites. At the box office or in the battle for ratings the public have the power, but when it comes to …

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How to use Pinterest for PR

January 24, 2014 0

Since its launch, the image sharing site has grown to become one of the biggest social networks in the world. Today there are more reasons than ever to start using Pinterest for PR.

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Shifting role marcom

Marketing and Communications Director new shifting roles

January 23, 2014 0

Social media has changed everything, especially for PR and marketing. In the past, the two disciplines knew their roles, performed separate – but complementary – functions and kept out of one another’s way. Public relations would create awareness among consumers and deliver them to marketing channels, where they could be converted into leads and sales. …

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